This Privacy Policy sets out how we, ESE Lighting Direct Ltd, collect and
process your personal data through your use of this website,
https://eselightingdirect.co.uk/ (our website), or where we otherwise obtain or
collect your personal information.
ESE Lighting Direct Ltd may collect user information such as:
This information is collected by the use of:
Please read this Privacy Policy carefully. We recommend that you print off a
copy of this Privacy Policy and any future versions in force from time to time
for your records.
Contents:
Our details:
How we collect or obtain personal information about you
Personal information we collect or obtain about you
How we use your personal information
How long we retain your personal information
How we secure your personal information
Our use of cookies and similar technologies
Your rights in relation to your personal information
Your right to object to the processing of your personal information for
certain purposes
Consequences of not providing your personal information to us
Changes to our Privacy Policy
Changes to your information
Children’s Privacy
California Do Not Track Disclosures
Copyright, credit and logo
Summary:
This summary provides an overview of how we obtain, store and use your
personal information. It is intended to provide a very general overview only. It
is not complete and must be read in conjunction with the corresponding full
sections of this Privacy Policy.
Data controller: ESE Lighting Direct Ltd
How we collect or obtain your information:
o when you provide it to us (e.g. by contacting us, completing a
checkout process, placing an order on our website, signing up to
our newsletter, )
o from your use of our website, using cookies
Personal information we collect: name, contact details, information
about your computer (e.g. your IP address and browser type), payment
information (e.g. your credit or debit card details when making payment
through our website), information about how you use our website (e.g.
which pages you have viewed, the time you viewed them, and what you
clicked on), information about your mobile device (such as your
geographical location).
How we use your personal information: for administrative and
business purposes (particularly to contact you and process orders you
place on our website), to improve our business and website, for
advertising and analytical purposes, in connection with our legal rights
and obligations and for certain additional purposes only with your
explicit consent.
Disclosure of your personal information to third parties: only to the
extent necessary to run our business, fulfil any contracts we enter into
with you, where required by law or to enforce our legal rights.
Do we sell personal information to third parties: No
How long we retain your personal information: for no longer than
necessary, taking into account any legal obligations we have (e.g. to
maintain records for tax purposes) and any other legal basis we have
for using your personal information e.g. your consent, performance of a
contract with you or our legitimate interests as a business.
How we secure your personal information: using appropriate
technical and organisational measures such as storing your personal
information on secure servers, encrypting transfers of data to or from
our servers, encrypting payments on our site via Secure Sockets Layer
(SSL) and only granting access to your personal information where
necessary.
Use of cookies: we use cookies and similar information-gathering
technologies such as web beacons on our website including analytical
and targeting cookies.
Transfers of your personal information outside the European
Economic Area: we will not transfer your personal information outside
of the European Economic Area. Where we do so, we will ensure
appropriate safeguards are in place.
Your rights in relation to your personal information:
o to access your personal information and to be informed about its
use
o to correct your personal information
o to have your personal information deleted
o to restrict the use of your personal information
o to object to the use of your personal information
o to complain to a supervisory authority
o to withdraw your consent to the use of your personal information
to use appropriate technical and organisational measures such as
storing personal information on secure servers
only granting access to personal information where necessary
using a non-standard URL for logging in to the content management
system
Additional security measures include: run a weekly automated
security/malware scan
automatic forced password reset after set periods
Contact Details
The Data Controller in respect of our website is ESE Lighting Direct Ltd
You can contact the Data Controller by sending an email to sales@eselightingdirect.co.uk.
If you have any questions about this Privacy Policy, please contact the Data
Controller.
Information collected from you:
We collect personal data about you. This means any information about an
individual from which that person can be identified. This data is only collected
from you when you provide it to us, such as through your use of our website
and its features, when you contact us directly by email, phone, in writing, or
via social media, when you order goods and services, when you use any of
our other websites or applications or any other means by which you provide
personal information to us.
Information received about you from third parties
We may receive information about you from third parties such as our affiliates,
business partners, (where authorised or permitted by law) credit and fraud
checking agencies, as well as third parties with whom we have had no prior
contact.
Information collected from your use of our website
We also collect information about your use of our website through cookies and
similar technologies.
Personal information we collect or obtain about you
The type of information we collect about you includes information such as:
your name;
your email address;
your address;
your phone number;
your payment information (e.g. your credit or debit card details);
your IP address;
information about your device (e.g. device and browser type);
information about how you use our website (e.g. which pages you have
viewed, the time you viewed them and what you clicked on);
information about your mobile device (such as your geographical
location);
Information received from you
When you contact us by email, the information we collect about you will be
your name and email address and any other information you provide to us.
When you contact us using the contact form on our website, we will collect:
your name
email address
phone number
enquiry details
We also collect any other information you provide to us, including any optional
information.
Such as:
phone number
When you place an order for goods or services on our website, we will collect:
your name
email address
phone number
billing address
shipping address
company name (if applicable)
payment details
We also collect any other optional information you provide to us collected by
optional fields.
Information received from third parties
Information we obtain from third parties will generally be your name and
contact details, but also any additional information they provide to us.
We may also obtain personal information about you from certain publicly
accessible sources, such as the electoral register, online customer databases,
business directories, media publications, social media, websites, and other
publicly accessible sources.
Please note that there are circumstances in which we may not be required to
provide you with the information contained in this Privacy Policy (if you already
have the information, for example).
Circumstances where we will provide you with the information in this
Privacy Policy if we obtain your personal information from someone
other than you
Where we obtain personal information about you from a source other than
yourself, we will provide you with the information in this Privacy Policy unless:
you already have the information;
providing you with the information would prove impossible or would
involve a disproportionate effort;
we are under an EU or EU member state law obligation to obtain or
disclose the information which provides appropriate measures to protect
your legitimate interests; or
we are obliged to keep the information confidential as a result of an
obligation of professional secrecy regulated by EU or EU member state
law.
Timeframes for providing you with the information in this Privacy
Policy where we have obtained your personal information from a
source other than you
Where we obtain personal information about you from a source other than
yourself, and we are required to provide you with the information in this
Privacy Policy, we will provide it to you at the following points in time:
if we intend to use your personal information to communicate with you,
at the point when we first communicate with you;
if we envisage that we will disclose your personal information to a third
party, when we disclose your personal information to that third party (at
the latest); and
in any other circumstances, within a reasonable period after obtaining
your personal information (and in any event within one month at the
latest), taking into account the specific circumstances in which we use
your personal information.
How we use your personal information
We will only use your personal information when the law allows us. Most
commonly, we will use your personal data in the following circumstances:
Administrative and business purposes
Improving our website and business, including personalising our
website and services for you and other customers. This is
necessary for our legitimate interest of better understanding our
customers’ and potential customers’ preferences and tailoring our
website, products and services to their needs, preferences and desires.
Communicating directly with you with information, updates and
changes to our website and in response to enquiries we receive
from you. This is necessary for our legitimate interests of informing you
about changes to our business, website and privacy policy and
responding to enquiries we receive from you.
Providing you with offers relating to our products and services
which are similar to the products and services which you
purchased from us or were in negotiations to purchase from us
(provided that you did not opt-out from receiving such
communications either at the time or subsequently). This is
necessary for our legitimate interest of direct marketing and advertising
our products and services.
Protecting our business and our business interests, including for
the purposes of credit and background checks, fraud and website
misuse prevention and debt recovery. This is necessary for our
legitimate interests of preventing criminal activity such as fraud or
money laundering, for ensuring that our website and services are not
misused. Where we carry out credit and background checks, we will
only carry out such checks to the extent that we are permitted or
authorised by law to do so and to the minimum extent necessary.
Communicating with our business advisors and legal
representatives. This is necessary for our legitimate interests of
obtaining legal or professional business advice. In such circumstances,
we will only share your personal information where it is necessary to do
so, to the minimum extent necessary, subject to appropriate
confidentiality restrictions and on an anonymised basis wherever
possible.
Sharing your personal information with third parties, including
service providers and data processors, which are either related to or
associated with the running of our business (including to third parties
within our corporate group from time to time), such as our business
partners, insurers, accountants, affiliates, associates, suppliers,
independent contractors, email providers, IT and web development
service providers, and freight forwarders and couriers. We send
customers addresses and telephone numbers to our couriers & freight
forwarders to arrange shipments, this is done via an online booking
system with DPD, DHL or Royal. We will share your personal information with these third
parties and others where it is necessary for our legitimate interest of
running and managing our business effectively, fulfilling our contractual
obligations (e.g. to our insurers) or for our own direct marketing
purposes. Where you purchase goods or services from us or request
that we take steps to do so, we may also need to share your personal
information with such third parties in order to perform a contract which
we have entered into with you or to take steps, at your request, to enter
into a contract with you. Where we share your personal information with
such third parties, we will do so strictly on a need-to-know basis, subject
to appropriate confidentiality restrictions, on an anonymised basis as far
as possible and only to the extent strictly necessary for any of these
purposes.
Processing or passing on your personal information to third
parties, such as payment service providers
in order to process your payments for goods and services
you order from us. This is necessary for us to perform a contract we
have entered into with you (or to take steps, at your request, to enter
into a contract with you) and for that third party’s legitimate interest in
processing your payment(s) for goods and services you order from us.
Ensuring physical, network and information security and
integrity. This is necessary for our legitimate interest of ensuring that
our IT systems and networks are secure and uncompromised, including,
for example, preventing malware, viruses, bugs or other harmful code,
preventing unauthorised access to our systems, and any form of attack
on, or damage to, our IT systems and networks.
In connection with disclosure requests and in the case of a
business or share sale or sale or purchase of a business and/or
assets, whether actual or potential. This is necessary for our
legitimate interests of selling and/or ensuring and promoting the
success of our business. Where we share your personal information
with a prospective purchaser or seller, we will do so on a strictly need-
to-know basis, subject to appropriate confidentiality restrictions, on an
anonymised basis as far as possible and only to the extent strictly
necessary for any of these purposes.
Advertising and analytical purposes
Providing statistical information to third parties such as Google
Analytics, New Relic. This is necessary for our and third parties’
legitimate interests of processing personal information for research
purposes, including market research, better understanding our
respective customers, and tailoring our respective products and
services to their needs.
Displaying advertisements to you and analysing the information
we receive in relation to those advertisements. This is necessary for
our own and for third parties’ legitimate interests in direct marketing and
advertising our and their products and services respectively, and for
market research purposes.
Legal and enforcement of legal rights
Enforcing our legal rights. This is necessary for our legitimate interest
of protecting our business and enforcing our contractual and other legal
rights.
Indicating possible criminal acts or threats to public security to a
competent authority. This is necessary for our legitimate interest of
preventing crime, for compliance with a legal obligation to which we are
subject, in the general public interest or for the legitimate interests of
governmental bodies and competent authorities that prevent crime.
In connection with any legal or potential legal dispute or
proceedings. This is necessary for our legitimate interest of resolving
disputes and making such disclosures as are required by law or which
we consider, acting reasonably, are required by law.
Complying with laws, regulations and other legal requirements. We
may need to use and process your personal information in order to
comply with legal obligations to which we are subject. For example, we
may require your personal information pursuant to a statutory obligation
to conduct anti-money-laundering checks or to disclose your information
to a court following receipt of a court order or subpoena. We may also
need your personal information to comply with ongoing legal
obligations, such as tax laws and regulations to which we are subject
(where you have placed an order for goods or services with us for
example).
The processing of your personal information to comply with legal obligations to
which we are subject applies to legal obligations of other countries where they
have been integrated into the legal framework of the United Kingdom, for
example in the form of an international agreement which the United Kingdom
has signed. Where the legal obligations of another country have not been so
integrated, we will process your information to comply with such obligations
where it is in our legitimate interest to do so.
Use of your personal information only where we have your consent
We will process your personal information for one or more of the following
purpose(s) only where we have obtained your consent to do so:
To provide you with offers relating to goods and services we offer from
time to time.
Opting Out
Where we process your personal information on the basis of your consent,
you can withdraw your consent to such processing at any time by emailing us
at sales@eselightingdirect.co.uk
How long we retain your personal information
In general, we will retain your information for no longer than necessary, taking
into account the following:
the purpose(s) for which we are processing your personal information,
such as whether it is necessary to continue to store that information in
order to continue to perform our obligations under a contract with you or
for our legitimate interests;
whether we have any legal obligation to continue to process your
information, such as any record-keeping obligations imposed by
applicable law; and
whether we have any legal basis to continue to process your personal
information, such as your consent.
Where you order goods or services from us, we will retain your information for
six years from the end of the financial year in which you purchased those
goods or services from us, in accordance with our legal obligations to keep
records for tax purposes.
Where you contact us with an enquiry, we will retain your information for as
long as it takes to respond to and resolve your enquiry, and for 12 further
month(s), after which point we will delete your information.
How we secure your personal information
We take appropriate technical and organisational measures to secure your
personal information and to protect it against unauthorised or unlawful use or
processing as well as against the accidental loss or destruction of, or damage
to, your personal information, including:
only sharing and providing access to your personal information to the
minimum extent necessary, subject to confidentiality restrictions where
appropriate, and on an anonymised basis wherever possible;
using secure servers to store your personal information;
verifying the identity of any individual who requests access to personal
information prior to granting them access to personal information;
using Secure Sockets Layer (SSL) software or other similar encryption
technologies to encrypt any payment transactions you make on or via
our website;
only transferring your personal information via closed system or
encrypted data transfers;
run a weekly automated security/malware scan
automatic forced password reset after set periods
Transmission of information (including personal information) over the internet
is not entirely secure, and if you submit any information to us over the internet
(whether by email, via our website or any other means), you do so entirely at
your own risk. We cannot be responsible for any costs, expenses, loss of
profits, harm to reputation, damages, liabilities or any other form of loss or
damage suffered by you as a result of your decision to transmit information to
us by such means.
Our use of cookies and similar technologies
Cookies are data files which are sent from a website to a browser to record
information about users of a website.
We use cookies and similar technologies on or via our website. For further
information on how we use cookies and similar technologies, including the
information we collect through our use of cookies and similar technologies,
You can reject some or all of the cookies we use on or via our website by
changing your browser settings, but doing so may impair your ability to use
our website or some or all of its features. For further information about
cookies, including how to change your browser settings, please
visit www.allaboutcookies.org
We use Google Analytics on our website to understand how you engage and
interact with it. For information on how Google Analytics collects and
processes data using cookies, please
visit www.google.com/policies/privacy/partners/. You can opt out of Google
Analytics tracking by visiting: https://tools.google.com/dlpage/gaoptout
Your legal rights in relation to your personal
information
You have the following rights in relation to your personal information, which
you can exercise by sending an email to sales@eselightingdirect.co.uk
to request access to your personal information and information
related to our use and processing of your personal information;
to request the correction or deletion of your personal information;
to request that we restrict our use of your personal information;
to receive personal information which you have provided to us in a
structured, commonly used and machine-readable format (e.g. a
CSV file) and the right to have that personal information transferred to
another Data Controller (including a third party Data Controller);
to object to the processing of your personal information for
certain purposes (for further information, see the section below entitled
‘Your right to object to the processing of your personal information for
certain purposes’); and
to withdraw your consent to our use of your personal
information at any time where we rely on your consent to use or
process that personal information. If you withdraw your consent, this will
not affect the lawfulness of our use and processing of your personal
information on the basis of your consent before the point in time when
you withdraw your consent.
You also have the right to lodge a complaint with a supervisory authority,
which, for the purposes of the UK, is the Information Commissioner’s Office
(ICO), the contact details of which are available
here: https://ico.org.uk/global/contact-us/
Further information on your rights in relation to your personal data as
an individual
For further information about your rights in relation to your personal
information, including certain limitations which apply to some of those rights,
please visit the following pages on the ICO’s website:
https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-
regulation-gdpr/individual-rights/; and
https://ico.org.uk/for-the-public/is-my-information-being-handled-
correctly/
You can also find out further information about your rights, as well as
information on any limitations which apply to those rights, by reading the
underlying legislation contained in Articles 12 to 22 and 34 of the General
Data Protection Regulation (GDPR), which is available
here: http://ec.europa.eu/justice/data-
protection/reform/files/regulation_oj_en.pdf
Verifying your identity where you request access to personal
information
Where you request access to personal information, we are required by law to
use all reasonable measures to verify your identity before doing so. Where we
possess appropriate information about you on file, we will attempt to verify
your identity using that information. If it is not possible to identity you from
such information, or if we have insufficient information about you, we may
require original or certified copies of certain documentation in order to be able
to verify your identity before we are able to provide you with access to your
personal information.
These steps are necessary to verify your identity in order to reduce the risk of
identity fraud or identity theft by persons other than yourself asking for access
to your personal information.
Your right to object to the processing of your
personal information for certain purposes
You have the following rights in relation to your personal information, which
you may exercise in the same way as you may exercise the rights in the
preceding section (Your rights in relation to your personal information):
to object to us using or processing your personal information where we
use or process it in order to carry out a task in the public interest or
for our legitimate interests, including ‘profiling’ (i.e. predicting your
behaviour based on your personal information) based on any of these
purposes; and
to object to us using or processing your personal information for direct
marketing purposes (including any automated evaluation we make
about you or any of your characteristics as a person, to the extent that it
is related to such direct marketing).
You may also exercise your right to object to us using or processing your
personal information for direct marketing purposes by:
clicking the unsubscribe link contained at the bottom of any
marketing email we send to you and following the instructions which
appear in your browser following your clicking on that link;
sending an SMS message containing only the words “OPT OUT” in
reply to any marketing communication we send by text message; or
sending an email to sales@eselightingdirect.co.uk, asking that we stop
sending you marketing communications.
Whenever you object to direct marketing from us by a different communication
method to that of the marketing communications you have received from us,
you must provide us with your name and sufficient information to enable us to
identify you in relation to the communications you have received (for example,
if you have received text messages from us and you wish to unsubscribe by
email, we may need you to provide us with your phone number in that email).
Consequences of not providing your personal information to us,
Where you wish to purchase products or services from us, we require your
personal information in order to enter into a contract with you. We may also
require your personal information pursuant to a statutory obligation (in order to
be able to send you an invoice for products and services you wish to order
from us, for example).
If you do not provide your personal information, we will not be able to enter
into a contract with you or to provide you with those products or services.
Changes to our Privacy Policy
We may change our Privacy Policy from time to time without providing prior
notice to you. If required by law, we will make such changes to our Privacy
Policy known to you by posting a notice on the website and/or by us posting
an updated version of our Privacy Policy on our website with a new effective
date stated at the beginning of it. Our processing of your personal information
will be governed by the practices set out in that new version of the Privacy
Policy from its effective date onwards.
Where we intend to use your personal information for a new purpose other
than the purpose(s) for which we originally collected it, we will provide you
with information about that purpose and any other relevant information before
we use your personal information for that new purpose and obtain your
consent if required.
Changes to your information
Please inform us of any changes to any information (including personal
information) which we hold about you so we can keep the information we hold
about you accurate and up-to-date.
Children’s Privacy
Because we care about the safety and privacy of children online, we comply
with the Children’s Online Privacy Protection Act of 1998 (COPPA). COPPA
and its accompanying regulations protect the privacy of children using the
internet. We do not knowingly contact or collect personal information from
children under the age of 13. The website is not intended to solicit information
of any kind from children under the age of 13.
It is possible that we may receive information pertaining to children under the
age of 13 by fraud or deception. If we are notified of this, as soon as we verify
the information, we will immediately obtain the appropriate parental consent to
use that information or, if we are unable to obtain such parental consent, we
will delete the information from our servers. If you would like to notify us of our
receipt of information about children under the age of 13, please do so by
sending an email to sales@eselightingdirect.co.uk
California Do Not Track Disclosures
“Do Not Track” is a privacy preference that users can set in their web
browsers. When a user turns on a Do Not Track signal in their browser, the
browser sends a message to websites requesting that they do not track the
user. For information about Do Not Track, please visit www.allaboutdnt.org
At this time, we do not respond to Do Not Track browser settings or signals. In
addition, we may use other technology that is standard to the internet, such as
pixel tags, web beacons, and other similar technologies, to track visitors to the
website, or one of the affiliated pages. Those tools may be used by us and by
third parties to collect information about you and your internet activity, even if
you have turned on the Do Not Track signal.
Copyright, credit and logo
This Privacy Policy is based on a General Data Protection Regulation
(Regulation (EU) 2016/769) (GDPR) compliant template provided by GDPR
Privacy Policy. For further information, please
visit https://gdprprivacypolicy.org
The copyright in this Privacy Policy is either owned by, or licensed to, us and
is protected by copyright laws around the world and copyright protection
software. All intellectual property rights in this document are reserved.
Where we display the GDPR Privacy Policy logo on our website, this is used
to indicate that we have adopted a privacy policy template provided by GDPR
Privacy Policy as the basis for this Privacy Policy.
Copyright © 2024 ESE Lighting Direct - All Rights Reserved.